You’re a business owner who wants to bring good to the world through your passion.
You made the decision to start your business to work independently and use your talents for good.
You’re great at what you do, whether you’re a creative, an artisan, a consultant or a coach.
There are thousands of others who do what you do, and you’ve started to lose confidence, direction, and excitement about what you do.
You’re hustling to put in 12-hour days, jumping on every social media trend, and scrambling to say yes to every client that pops into your inbox.
It doesn’t matter whether you’re chugging along at a side hustle, or you’ve been at this as a full-time gig for multiple years.
There comes a time when you feel burnt out, overwhelmed, and like nothing in your business is resonating.
And I’m here to tell you there’s an easier way. To come back to basics and rebuild your business in a way that is sustainable, prevents burnout, and is based around your very own values.
Welcome to Building You Brand.
Evolve your passion into a thriving, sustainable business that is built on you.
At the end of this program, you will have:
✨ A thorough understanding of the audience that lights you up
✨ The services and products you want to offer on a long-term basis
✨ A mission that drives and anchors you
✨ How to talk about your business in a way that feels good
✨ A content and marketing strategy that resonates with you and is easy to execute
✨ The beginnings of a strategic visual brand and skills to build onto it
✨ A knowledge of who your business is beyond its products and services
Also, we’ll do it all in just eight weeks.
Building Your Brand is the complete guide to creating a brand that:
✨ Resonates with both you and your audience, and
✨ Feels authentic and fun to market.
This is a course for purpose-driven business owners that started their business to fill a void they saw in the world.
You created a business to perfect your craft and share it with others. You’ve identified what you’re great at, and that’s what you’ve centered your business around.
There are thousands, if not millions, of other organizations in your industry. No matter how great you are at what you do, you need something else to set yourself apart.
That’s where this program comes in 👋
In this course, we’ll take your business from beginning to blossoming, teaching you how to truly build a brand that reflects what you do best, attracts an audience passionate about what you do and why you do it, and a framework that allows for your brand to grow with you.
I was in your shoes not long ago.
Hey there! I’m Anna Beyerle, CEO of Anna Beyerle Creative, and your guide through Building Your Brand.
Building Your Brand is the accumulation of my 10+ years of experience in the branding and marketing fields. And honestly, it’s the resource I wish I had when I was first creating my business.
When I founded my first company, I assumed that because I was great at my craft, the clients would come knocking, and I’d be relaxing on a beach chair watching the inquiries roll in after I put up a website.
Spoiler alert: this is not what happened (at all).
It took me years to figure out that it wasn’t only about honing my craft and doing it well - there were millions of other companies doing what I did. It was about getting specific on who I wanted to work with (my audience) and what I brought to my work (my values and mission). Once I established this, my brand’s words, design, and marketing strategy flowed easily.
The secret to finding ease in your biz is building it with a strong brand foundation. Owning a business is hard, and I want to share tools I’ve learned that can help you shortcut the learning curves, and build your business more efficiently.
After establishing how you work, we dive into who you want to work with; niching into an audience that is looking to work with you as much as you want to work with them. From there, I teach you how to put it into practice through brand messaging, design, and marketing strategies.
The goal of this course is to help you journey beyond the skills you have to offer, and explore how you want to work and who you want to work with. Once you build your brand, you can continue to grow your skill set and and scale your business - and your audience and values will grow with you.
Who is Building Your Brand for?
Building Your Brand is a program for current and aspiring business owners building a brand centered around their personal gifts and values. It’s an incredible fit for passionate individuals looking to make change in the world through their businesses. You could be an incredible fit for this program if you are an aspiring or current business owner who connects with one or more of the following:
Your business screams “success” from the outside, but on the inside:
You feel like you’ve outgrown the clients you’re attracting, and they don’t match up with where you want to go in your business;
Your marketing seems scattered and isn’t resonating;
Your messaging feels stale and is easy to pass up;
Your services and offerings change from client-to-client, and you’re not confident of pricing or packaging;
You’re unclear on your values and mission, and your brand doesn’t have much to stand on outside of your services.
Your brand seems generic, and doesn’t stand apart. You want it to feel more connected to you and have a personality.
You’re a rockstar in your job, and your skills are constantly praised by clients and coworkers. But as you’ve broken out into your own business, you suddenly feel like your skills aren’t enough to compete in a crowded industry.
You want to start or elevate your business to a new level, but have no idea how to put your plans into practice.
You’re ready to promote and market your business, but sitting down to write a newsletter or Instagram caption hits you with a wave of anxiety. You’re not sure what type of content you’re supposed to produce, or where you’re supposed to be marketing.
You want to hire help on the marketing side of your business, but have no idea how to give them direction, because you’re not sure what your brand represents.
You’re feeling imposter syndrome: the creeping feeling that you aren’t doing enough, and have no business being in your field.
Building Your Brand will help empower you as a business owner: building confidence in what you have to offer, and creating a brand is reflective of the unique talents and values you bring to the table.
Building Your Brand is open to business owners of all experience levels and industries.
We extensive experience working with the following types of businesses:
Artists and Artisans
Designers
Copywriters
Graphic Designers
Photographers
Marketing Professionals
Business Coaches
Life Coaches
Consultants
Acupuncturists
Therapists
Fitness Instructors
✨ Confident in your brand’s messaging, content, and marketing strategy;
✨ Like your brand reflects who you are and the talents and values you bring to the table;
✨ Clarity around your brand’s audience, and how to find and attract them;
✨ Empowered in your values, mission and services;
✨ Like your brand has a true voice and point of view;
✨ Inspired to guide or create a visual brand in line with the rest of your brand elements;
✨ Ready to scale your business in a sustainable way.
You will have an established brand strategy in hand containing all you need to go out and change the world with your business.
Let’s make magic together in these eight weeks:
Building Your Brand is an eight-week program, with each week dedicated to a specific topic that will help you understand and develop what makes your brand uniquely you:
Beyond your services, what makes your business unique? We start with defining the unique values that you hold near and dear, so they can be integrated into your business.
Who lights you up? Let’s establish your dream clients so you can attract more of them.
Values + audience + your skills = your mission. We bring all of these together to craft a succinct and powerful mission statement, and begin the stage of crafting brand messaging that is truly you.
After our first three modules, you will have likely realized that the services you offer need repurposing and tweaking to align with your values, mission, and audience. Here, we make adjustments to ensure they feel good to you, and finalize your brand strategy.
Let’s transition your strategy into tactical words. Learn how to write for your brand, so your values and personality shine through, while connecting with your audience - so they know the real you just by reading your words
Establish not only what content and marketing will reach your audience, but which feel good to you. How do you reach your audience organically through content and marketing, and what types of content and platforms will reach them? What types of marketing strategies will grow sustainably with your personality and message?
Fonts, colors and websites, oh my! We’ll walk through how to translate your written brand strategy into a visual brand that’s not only beautiful, but truly speaks to your values and attracts your audience.
Now that you have this incredible brand strategy, how do you weave it into your business on a long-term basis? In this module, we craft brand guidelines to put your business on a fast track to sustainable scaling.