Business & Brand Consulting

For personal brands, small businesses, and nonprofits

Business and brand building can be a tough and lonely place. There’s lots of throwing things at the wall to see what sticks, and questioning if your strategic decision making is really, well, strategic. Sometimes you need another human to lend their perspective and expertise.

As a business owner, brand strategist, and creative consultant with a background in graphic design, marketing, and communications, I’d love to share my expertise and experience with you.

My goal with any consultation is to:

establish clear and attainable goals and outcomes
pair my experience and expertise with your unique challenge
provide objective inputs that streamline and pave your path toward success
walk away with clear next steps that are realistic for you to implement

Depending on your interest and what we’re tackling, we may also discuss how the Enneagram and Creating Cyclically methodologies could be implemented into your work.

What can we discuss in a consultation?

In short, whatever you need help with. Below are topics I find to be hot ones among business owners and smaller business staff, and can give you a starting point.

Some of the specific ways I’ve supported business owners and brand leaders:

Creative direction on apparel patterns for a D2C clothing brand
Core values workshopping for a B2B consultancy
Visual brand audit and naming evaluation for a nonprofit
Strategic input on content pillars for a D2C apparel company

BRAND STRATEGY

Audience Definition
Brand Positioning
Mission, Vision & Purpose Development
Competitive Landscape Audit
Brand Research & Analysis
Naming Development
Visual Brand Audit
Color Palette and Typography Definition
Creative Consulting

Business strategy

Creating sustainable goals
Working through a big pivot
Hiring or client quandaries

MARKETING & CONTENT STRATEGY

Website Audit
Website Navigation Strategy
Brand Voice & Tone Development
Marketing Channel Strategy
Social Media Strategy
Content Strategy & Content Pillar Creation
Content Calendar Development

How do we get started with a consultation?

Get in touch and let us know a bit about your quandary and what you hope to achieve. Depending on what you hope to tackle, I’ll get in touch with our options to work together. It may look like one of the following:

One or more clarity calls to work through your challenges live.
A brief discovery call, followed by an asynchronous audit of your brand materials and recommendations for a brand improvements.
A quick video or set of links to help you out. If you don’t need to reinvent the wheel, I’m not going to sell you on doing that :)

No matter what, recommendations with focus on creating alignment, balance, and working in your creative zone of genius within your business and brand.

I’m so looking forward to it!

Speaking

With more than a dozen years of experience across the integrated field of branding, I love speaking to students, peers, and business owners that would benefit from education and insight into the topics of visual and verbal identity.

Many of my speaking topics revolve around making strong, intentional, and aligned choices for a brand. Here are few brand-related topics I love to speak on:

The psychology of color and creating palettes true to you
Building a personal brand
Brand archetypes and how to tell a brand story that resonates
The bravery of a brand that stands out (and doesn’t blend in)
When to embrace and ignore brand trends
The importance of a strategic brand and how to develop one
Meting clients where they are, and creating brand assets they will actually use
Finding your niche in the market: the magic of brand positioning
Say “goodbye” to to scope creep: tips to stay in track in your client projects

Get in touch and let’s talk more about your imagined workshop, speaking engagement, or podcast. Can’t wait!