Sarah Kuszelewicz is a wedding and brand photographer located in New York City. We partnered with Sarah to create an updated brand for her dual wedding and brand photography business.
Sarah was using minimal branding that she was ready to uplevel to something that better suited her business. We worked together to create something that matched her photography style - moody, bold, classic, and a little bit mysterious, while still staying true to her feminine roots. The final product combines a classic serif font with a floral illustration (which combines in-house work with an existing illustration).
Brand Strategy
Brand Design
Illustration