Anna Beyerle Rosen is A multi-disciplinary creative.

Passions include:

  • Branding rooted in strategy

  • Seasonal living

  • finding creative work balance

  • educating on & writing about the above

With a rich professional background rooted in writing and design, and a personal interest in intentional business practices and pop culture, Anna brings a unique mix of experience to all of her work.

Anna is a brand strategist who has worked with 50+ companies on branding and rebranding projects. She is also the creator of Implement Brand Strategy, a course and resource library for creatives wishing to implement a more strategic process into their client process. Anna is currently working on Envision Your Brand, a holistic course for any business owner looking to create a strategic and intentional brand for their business.

Anna is also the creator of Lunar Business, a resource helping business owners integrate cyclical, nature-inspired practices into their business routines. She is also working on an eponymous book.

At the core of all that she does, Anna loves writing the most. She is a writer of fiction and nonfiction, and much of her work can be found on her Medium blog.

Anna currently resides in Memphis, Tennessee, after crisscrossing across the U.S. for many years. She lives with her husband, Jacob; and cat and dog, Roscoe and Gail, who have been to more states than most humans.

Brand Strategy | Lunar Business | Courses | writing

 
 

My work philosophy:

Accessibility > prescription.

Leave your ego at the door.

Keep it simple.

Cultivate and listen to your intuition.

Always be learning (and teaching).

When in doubt, create something.

Inspiration is everywhere.

Don’t take it too seriously.

 

Brand Strategy

In the professional world, I’m a brand strategist. It’s my dream way to make a living. Brand strategy exists at the intersection of design, communications, marketing, and traditional business strategy; it’s a way to marry my journalistic background with my creative nature. Both an art and a science, I create work that companies build their verbal and visual brands on.

I currently work full-time at Focus Lab, building B2B tech brands. I take on a limited number of intentional clients, events, and speaking engagements each year.

 
 
 

Strategy courses

If you’re down with a DIY approach, I’ve also built two brand strategy courses that are open for ongoing enrollment:

Implement Brand Strategy, which teaches the fundamentals of brand strategy to creatives, and
Envision Your Brand, which educates small business owners on how to build an intentional brand that results in consistent and cohesive marketing of their business (launching 2022)

Lunar Business Planning

As a Millennial raised in hustle culture, I was bound to burn out eventually. After years of running aground mentally and hitting a wall in my world, I knew there had to be a better way to manage my energy and time. I found the idea of planning with nature and the lunar cycles — the concept that nature has its energetic peaks and valleys that directly influence humans.

Through taking cues from these natural cycles, I’ve found a better way to not only manage my life’s energetic ebbs and flows, but my work as well.

Writing

Storytelling is at the core of everything I do, and when not writing for clients via brand strategy, I’m most likely telling stories through another avenue.

My primary interests exist at the juncture of societal communication and pop culture.

Featured writing:
Sports Illustrated’s The Cauldron / The Rising Tide Society

Speaking & Events

All those passions you read about above? I love participating in events (including podcasts, panels, and other speaking engagements) that focus on them. I’m available as a guest speaker and group facilitator.

Featured on:
Touchpoints Marketing CEO Members Club / Phillinnova Nonprofit Incubator / Three Moon Collective / LAFCON / Shared History podcast / Made for Women podcast