Anna’s Creative Portfolio
This is my little slice of the internet to show of some of my favorite creative work. Have a peek around! I am available to consult or speak on any of the below topics; please reach out to inquire about any of the below!
Creative Direction
I have worked with a variety of nonprofits, B2B tech companies, and women-owned and -run brands on their creative direction and brand development. These projects include full rebrands, implementation and expansion of brand materials, and creating sub-brands from an existing brand.
I am not currently accepting full brand engagements, but you can reach out to inquire for creative consultations or speaking about building brand foundations.
ST. DEMETRIOS PREPARATORY SCHOOL
WARD REAL ESTATE GROUP
Nonprofit brands
VISIT ASTORIA, NEW YORK
WOMAN-OWNED and -run brands
PEAK PERFORMANCE HEMP CO.
PHILANTHROPY NEW YORK
40th ANNIVERSARY
KIM KELLEY PHOTOGRAPHY
Additional Case Studies
WOMAN-OWNED BUSINESSES
WITH FOCUS LAB
In capacity as a brand strategist
Writing & Speaking
Writing
Color palettes and what they mean to brands, published on Focus Lab’s blog
B2B brand archetypes: 12 compelling characters to tell your story, published on Focus Lab’s blog
A Social Media Evaluation Of The NBA Conference Finals Teams, published on Sports Illustrated’s The Cauldron Blog
Fairly Alarmed, my Substack newsletter
Speaking
Shared History podcast interview on This Women’s Work, chronicling the history of women’s work and the marketing messages behind it
10 Minutes on Brand, sharing thoughts around brand refreshes vs. rebrands
Nerdy Girl Success career interview
Illustration & Personal Projects
Hand Lettering
Illustration
Resume
Professional
Focus Lab
Brand Strategist
May 2021 - Present
Lead research, evaluation, and direction of B2B tech client projects, crafting specific visual and written brand recommendations.
Work directly with client teams to dig deep into their brand: what’s working, not working, and their goals for what’s ahead.
Interface with client leadership via 1:1 conversations.
Balance inputs and strategic knowledge to chart viable directions for brand work ahead.
Work collaboratively with writers and designers to create a robust and fruitful path for our clients’ future brand.
Piloted collaborative workshops to dig deep into brand problems and solutions.
Handle up to five active clients concurrently.
Mentor strategists, designers, and writers.
Anna Beyerle Creative
Strategist, Creative Director, and Designer
May 2016 - July 2021
Sole proprietor of a freelance branding agency, which specialized in brand design and strategic messaging.
Guide clients through onboarding and offboarding processes, enforce deadlines, complete research and the entirety of creative work.
Work with a variety of clients on a short and long-term basis who are looking to strategically grow, including clients in the following industries: nonprofit, real estate, education, and creative.
Progressive Campaign Change Committee (PCCC)
Interim Design Director
November 2019 - November 2020
Work with the PCCC, a grassroots progressive political action committee, on furthering their progressive message through strategic design.
Manage the creative process for all design requests. Create social media and fundraising shares to support Senator Elizabeth Warren’s 2020 presidential run.
SHOFCO (Shining Hope for Communities)
Graphic Designer
February 2017 - January 2018
Establish and maintain visual brand standards for SHOFCO, an international nonprofit based in Nairobi, that creates urban promise from poverty.
Create internationally distributed marketing collateral, including donor education and giving materials that helped raise a record-breaking $7 million in 2017.
twelvenyc
Freelance Graphic Designer
November 2016 - January 2017
Created custom designs (digital illustrations for placement on products, production files and 2D mockup decks) for international beauty and fashion clients including Kenneth Cole, Kate Spade, Tommy Bahama and Ulta.
Beaumont School
Marketing and PR Manager
July 2014 - May 2016
Maintained Beaumont’s digital presence through management of its public website, social media channels and e-newsletters.
Designed internal and external marketing collateral, including advertisements; invitations, programs and fliers; promotional banners.
Provided creative direction for marketing initiatives, including a website redesign and visual brand creation for new academic programs.
Downtown Cleveland Alliance
Strategic Communications Specialist
January 2013 - June 2014
Oversaw production of quarterly and annual reports on the office, housing and hospitality real estate markets in Downtown Cleveland.
Crafted content and managed social media channels.
Coordinated the production and creation of digital and print advertisements representing the Downtown Cleveland brand.
Yoga
Delta Groove Yoga
Permanent substitute, prenatal yoga
Memphis, TN
January 2024 - September 2025
White Lotus Therapeutics
Yoga teacher, vinyasa
Denver, CO
October 2019 - March 2020
The Yoga Studio Astoria
Prenatal yoga teacher
New York, NY
May 2019
The Giving Tree Yoga Studio
Community class yoga teacher
New York, NY
May - September 2018
Education & Training
VOLUNTEER EXPERIENCE
Alliance of Therapy Dogs
Handler of my sweet pup Gail, visiting local hospitals, schools, etc. to provide therapy dog services. Completed AKC Good Citizen training certification and Alliance of Therapy Dogs training, 2023-2024
Temple Israel ConnectTI Board
Spiritual chair of Temple Israel’s young adult group; supporting monthly Shabbat events and co-leading regular Rosh Chodesh women’s groups, 2023-2025
The House of Mews
Weekly morning volunteer at a Memphis area cat rescue, performing cleanliness and socialization tasks, 2022-2023
Yoga training
Prenatal Yoga Teacher Training (PYTT)
85 hour program with Maha Mama, certified by Yoga Alliance
New York, NY, 2018
Yoga Teacher Training (YTT)
200 hour program with the Giving Tree Yoga Studio, certified by Yoga Alliance
New York, NY, 2018
Collegiate
Cuyahoga Community College
Post-baccalaureate courses
Graphic Design
University of Dayton
Bachelor of Arts
Journalism and Political Science
other Training
Childbirth Educator Training
Issued by Birthing From Within, 2026
Enneagram Coach Certification
Issued by Cloverleaf, certified by the International Coach Federation, 2023
Trauma-Informed Space Holding
Katie Kurtz’s eight-week Cultivate training to learn trauma-informed space holding in group settings, 2020
Select speaking and workshop engagements
Brand Masters Academy — Brand strategy 101 presentation
Library Advocacy and Funding Conference (LAFCON) — Defining Your Audience workshop
Phillinnova — Guest branding expert for nonprofit incubator
Rising Tide Society — guest blog post writer and panel speaker (New York chapter)
Three Moon Collective — workshop on Rest in Business
Shared History Podcast — guest on women in history