3 ways to better connect with your audience through content
"I'm creating content, but my audience isn't responding."
We hear this all the time. You're posting on social media, you're writing the blogs, you're reaching out directly, and ... crickets.
If you're not receiving feedback or responses from your content, something isn't working. If you're not getting the results you want from your content, we have a few simple tips to refocus your messaging and elicit the results you’re looking for.
If this sounds like you, we have three quick ways to better connect with your audience through your content. Read below for a summary, and catch our IGTV video for a more in-depth discussion.
Are you providing VALUE? Potential clients and customers are more likely to want to learn more if you’re offering a unique edge over your competitors, and are offering a unique value for their buy-in.
Do you have a specific CALL TO ACTION? In order to get your potential clients or customers to move down your pipeline, you need to give them something to DO, even if it’s not purchasing a product or service. Some examples could be subscribing to a newsletter, downloading a resource, or signing up for more information.
Are you using MESSAGING THAT RESONATES? Think about who you’re looking to reach, and if your messaging is tailored to them. If your audience likes short, bullet-pointed content, cater your messaging that way. If they prefer longer, more in-depth content, shift your writing in that direction.
