Gold Coast Properties is a conceptual family owned and operated real estate firm located in Chicago. Specializing in luxury urban condominiums and townhouses in the $2M+ range, they wanted to refresh their brand to attract their core audience.

Inspired by the luxe finishings of their own unique property listings, their visual identity caters to their core audience of young professionals and empty nesters looking for a modern, easy, and personable experience in shopping for their new home.

View the brand guidelines for this conceptual project