Kim Kelley Photography
Brand Strategy
Brand Design
Website Design
Marketing Collateral Design
Kim Kelley Photography - a baby, children and family photographer based in Mississippi - came to us with an upleveling challenge. Kim’s business is well-established in her community, but she was ready to shift her focus to newborn portraits only, and wanted our help in creating a brand strategy and visual brand that spoke to that specific audience.
Through the discovery process, we learned that Kim’s audience did not fit a specific demographic, but instead encompassed parents that wanted a full-service photography experience for their new baby. We crafted a brand that was elevated but unfussy, and spoke to Kim’s character as a passionate business owner.