Branding: Sara Rieth Photography

Sara Rieth and I connected on the Facebook group for the Rising Tide Society when she was looking for an updated logo for her photography business. She wasn't looking to completely rebrand, but wanted to show more of her personality through her logo and visual brand.

Sara wanted to refresh her logo, which was only in white. She wanted to add feminine colors and some sparkle, but wanted to keep the cursive element. 

After coming up with a few drafts for Sara to look over, we settled on a handlettered option with the heart from her existing logo. Adding some gorgeous gold sparkle and light pink finished things off. Sara was such a pleasure to work with on this fun and whimsical branding project!