SHOFCO Mother's Day Email

Email design for Shining Hope for Communities' (SHOFCO) Mother's Day 2017 campaign. SHOFCO sells SWEP - beaded jewelry, purses, wallets, bowls, and other accessories - made by impoverished women in Nairobi, Kenya, giving women a chance to work for a fair wage and support their families. For this campaign, I came up with the creative direction and concept to use SWEP bracelets to call attention to the email's call to action.